YOU ARE STUPID. BUY THIS.

Advertising is sterile, the twenty second commercial is dead and the ad industry is a painted corpse that TV is attempting to resuscitate.

The people who should be taking note of this are not the advertisers. Parasites always suck until they die. It's their nature. But its the people who are selling the goods and services and employing them that should smell the air.

And to think that we once liked those ad-men... c'mon, let's go honey.

Take note, advertisers are not the only people in advertising. Commercial TV stations are in the advertising business. It is their sole source of revenue. Check how many shows on your favourite channel are merely for ads. Every cooking show, every current events show, every kids show. I would rather take a hammer to my own head than watch a morning show. How can two hours of television remain bereft of any information? Are the people on those shows human or clothed robots? I guess the local chemist does great deals on soul-anaesthetics and sleeping pills.

Please fork out my eyes immediately

I must confess, I do not own a television, and have not for at least seven years. I have missed it's presence only for the World Cup. But when I go to my mother-in-law's house, I am struck dumb by the utter inanity, the stupidity, the stereotypes, the complete absence of information of any kind and the unanimity of the call, "YOU ARE STUPID. BUY THIS."

Your local advertising "creative"

It seems that regular exposure to this white noise creates a type of reverse cynicism toward anyone who points out the hopelessness of this media. Because they see it regularly, they view it as a demented dribbling uncle, accepted simply because of his reassuring and familiar presence.

Take my ads OVER MY DEAD BODY!

But advertising pisses people off. It interrupts our shows. It gets in the way of our phone apps. It drowns out our favourite songs. It preaches desire. Listen to this, from an advertiser:

"Modern marketing and advertising professionals believe that the business has evolved into a much more sophisticated, more thought through, more professional and smarter business than it was say in the 1960s.

But how is it then that 99% of all advertising put in front of us is pretty much absolute shit?

Why do messages fall flat?
Why do they fail to connect with the man-on-the-street?
Why do people find advertising more annoying and less helpful than ever before?
Why does the advertising turn out to be so complicated that it is generally indecipherable, even if someone wanted to decipherable it.
Why, if advertising is so damn clever, is no one any the wiser as to whether a piece of advertising is actually going to work or not?

Why, if advertising is now so damn clever, is the stuff produced by modern ad agencies so consistently, terribly bad?

The modern advertising business is locked in an irreversible cycle of nonsense.
It's actually incredibly stupid compared to the business fifty years ago.
But it will never realise it."

http://sellsellblog.blogspot.com/2010/02/is-modern-advertising-more-stupider.html

 

So why not make advertising that people want to watch? Rather than changing the channel, make them search out your ad, try to find it. Hide it a little, so they can't immediately find it. Make it rewarding to find and watch.

Ad campaigns sans product, showing the logo or brand at the end, they are the future. Telling a story, a myth, a legend. That is the future. Giving meaning and information. That is the future.

Information=max; Noise=min

See the pattern? Giving, offering, communicating. Not taking, leeching, draining. If you are to spend your money on a product, should not it's communication be one of meaning and fulfilment rather than annoyance and patronisation?

Bring information back into advertising. Not trivia, Not factoids. Actual information. Ads could become a sought out medium. Limit the distribution and you have yourself a collectable media.

Imagine you are watching a show. A small bubble containing a captivating image floats into the bottom of the screen and disappears. You only have enough time to catch the merest glimpse of it's enthralling contents. You sit, waiting for the next, waiting to see what it was. Maybe it had a logo, maybe not. All you know is that it was beautiful. intricate, intoxicating.

 

You want to be a customer.

 

 

 

 

Next Blog: Information and Noise, misunderstand at your peril.